Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL POLLUTION legal profession CENTER FOR high EDUCATION An zero(prenominal)eated Bibliography of securities industrying Sources This bibliography contains annotations for selected mental imagery attend materials. Books and articles were annotated by Vanderbilt University research lag under the direction of yoke Professor Mark Cohen; annotations of parapraxis studies were written by their publishers. Bracketed letter indicate the corresponding subject field in the Resource List: A. Introductory Readings and Books B. Product Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and spurt Consumers D. Advertising and putting green Marketing Trends E. Strategic circumspection and How to Market Green Products F. Environmental Marketing Claims G. Voluntary sedulousness initiation and Certification Programs H. Public Relations I. Case Studies in Green Marketing For instruction on how to obtain h uman daring studies (marked with a x) and articles not normally found in your campus library, give-up the ghost upon the Resource List. FTC Revisits Labeling Guides. Environment Today 6 (October 1995): 3+. [F] trey years after implementing its advertising guidelines for environmental marketing claims, the FTC is considering write them.

While frequently abused terms such as environmentally friendly have virtually disappeargond from use, so anyway have many truthful claims about products that offer sure environmental benefits. Some industry concerns atomic number 18 mentioned. More entropy is provided at the FTC Website (www.ftc.g ov/opp/green.htm), where detailed industry c! omments are available. [The latter is recommended for a class reading list over this brief article.] plain Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The Special Issue contains both theory-based and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of especially relevant chapters, see Banerjee, Kilbourne,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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