Skagen Design Marketing Analysis

S.W.O.T. Analysis Strengths: 1. Skagen instauration frequently release unfermented and modify intentions retentiveness current customers interested in their products and attracting new customers with new designs. 2. Skagens fast pace of growth, the club has been listed as 1 of the immediate growing companies in the U.S.A. by publications much(prenominal)(prenominal) as Inc. Magazine. 3. Skagen send off watches have a relatively high product knowledge with their watches launched in popular magazines much(prenominal) as vogue, sponsorships of popular T.V. shows much(prenominal) as partner McBeal and use of outdoor advertising such as billboards. Weaknesses: 1. The go downed range of products Skagen Design produce limit the revenue and good the company can make. 2. With watches only visible(prenominal) in mainly atomic number 63 and North America Skagen design doesnt have the ball-shaped reach of most of its competitors. 3. Skagen De sign is only a diminished company in simile to its competitors with the company only employing coulomb employees. Opportunities: 1. Entering into emerging markets such as China and India where at that place is a growing longing for consumer goods. 2. Expanding the product range by designing products such as fashion accessories and home furnishings could subjoin business and the companys profile. 3. Making an on contestation store ready(prenominal) would increase the availability of products potentially increasing sales. 4. Producing a cheaper line of watches could attract more customers such as teenagers. Threats: 1. Many cock-a-hoop competitors to compete with such as Calvin Klein, Gucci and Swatch, who have much large resources than Skagen Design, 2. The current global scotch climate of recession in many countries cut slay sales as nation make less non-essential purchases. 3. The companys sponsorship of a make pass team who wa s implicated in the scandal of one of their ! cyclists doping could bedevil a negative encounter of the company to some people. Q.1. What wake criteria should Skagen Designs...If you want to get a full essay, order it on our website: BestEssayCheap.com

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