You are employed by a UK publisher to work with them on the launch of a magazine. The magazine is to be launched in Eastern Europe, including Russia and will be particularly targeted at the children’s market.

Table/chart/diagram/im board is missing. enliven download the Word document to view it. Assignment Title You ar sedulous by a grocery storeing agency who has belatedly been asked by a UK publisher to work with them on the demonstrate of a magazine. The magazine is to be launched in Eastern Europe, including Russia and allow for be specially tar overtakeed at the childrens grocery. You atomic number 18 contract to produce a 2000 word report covering the abutting areas of concern: The lodge is aware that the landscape for global merchandising is changing particularly for the childrens market, why is this and how should this be incorporated in their marketing. (30 marks) ? The company has a print version of the magazine in the USA. Should the company adopt the same product strategy or differentiate according to the country. (30 marks) The company is thinking of entering the Russian market first. give notice wheth er this is an appropriate strategy and if so, what founding method should the company example? If you decide Russia is not suitable, because from undertaking some previous research, please suggest an peakernative in the target area. (40 marks) The childrens market is a large and a is varied area, and marketing to children dope take place with television, print, radio, store advertisement and promotions. Additionally, through the internet and new media. The definition of what is the childrens market tends to go away betwixt different countries. The United Nations Educational, Scientific and ethnic Organization, as describe by Vlakenburg, 2001), had defined the children segment of universe between the age group of 0-12 years old. Children of this segment are described to be as Generation Z, who are `innate(p) between 1996-present, are the main demographic being think on (Planetdomainnews.com). Children of the age between 13-1 7 years old, may legitimately be seen as ch! ildren, but are seen... If you want to get a upright essay, order it on our website: BestEssayCheap.com

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